AI or Artificial Intelligence has tremendously revolutionised the world of digital marketing. In the search engine world, Google has been enjoying a monopoly and has been ruling the search engine domain. Recently, ChatGPT, an AI-based chatbot developed by the startup OpenAI in collaboration with Microsoft, has become the talk of the world as they vouch for providing a better search experience. This has raised an alarm with the search engine giant Google.

To tackle this rising competition from ChatGPT, Google introduced its own chatbot Bard. Google’s Bard is currently under a trial run and will soon roll out for extensive use by the general public. Bard chatbot is said to put the breadth of the world’s knowledge behind a conversational interface. One major advantage Google Bard has over ChatGPT is this extensive data backup. Bard will be making use of Google Search Engine data sources to provide responses whereas ChatGPT’s data source will end in 2021, so it lacks information on the latest research.

Although both ChatGPT and Google’s Bard are AI-based chatbots they are different in more ways than one. Which of the two chatbots is better, only time can tell. Hence business owners must analyse these bots carefully before deploying them into business.