Who will win this race?
AI or Artificial Intelligence has tremendously revolutionised the world of digital marketing. In the search engine world, Google has been enjoying a monopoly and has been ruling the search engine domain. Recently, ChatGPT, an AI-based chatbot developed by the startup OpenAI in collaboration with Microsoft, has become the talk of the world as they vouch for providing a better search experience. This has raised an alarm with the search engine giant Google.
To tackle this rising competition from ChatGPT, Google introduced its own chatbot Bard. Google’s Bard is currently under a trial run and will soon roll out for extensive use by the general public. Bard chatbot is said to put the breadth of the world’s knowledge behind a conversational interface. One major advantage Google Bard has over ChatGPT is this extensive data backup. Bard will be making use of Google Search Engine data sources to provide responses whereas ChatGPT’s data source will end in 2021, so it lacks information on the latest research.
Although both ChatGPT and Google’s Bard are AI-based chatbots they are different in more ways than one. Which of the two chatbots is better, only time can tell. Hence business owners must analyse these bots carefully before deploying them into business.
The Annual Fiesta of PromptTech
On 12th of February this year, PromptTech organised its Annual Fiesta – Prompto 2023. An evening dedicated to the success of the company and its stakeholders.The most awaited gala evening witnessed a variety of events. The event began with a video showcasing the journey of PromptTech followed by the speech from PromptTech founder, Mr. Aby Abraham.
Mr. Aby Abraham spoke about his vision, the journey of the company, and concluded with his future plans for the employees. The event provided for a platform to appreciate and recognise outstanding performers for their dedication and persistent efforts to deliver quality work. Top 9 employees were awarded under various categories like – Outstanding Performer, ACE Employee, Going The Extra Mile, and Rising Stars.
For the first time PromptTech had organised an event including the families of the employees. The kids and couples had a fun evening filled with games, food, and music. The day came to an end with a power packed DJ program.
Mark Zuckerberg Unveils ‘Meta Subscription’
Mark Zuckerberg has announced a new paid subscription service – ‘Meta Verified’ that will provide paying users with a verified badge. The Meta Chief said that, by paying a monthly fee the users of Instagram and Facebook can get a blue verified badge, additional protection from impersonation, and higher visibility.
Meta verified starts at $11.99 per month for web users and $14.99 per month for iOS users. Currently the update will be rolled out in Australia and New Zealand eventually spreading out to other countries.This move aims at providing better online security to paying users and has clearly stated that a user has to be at least 18 years of age to be eligible for paid Meta subscription. It also states that a verified Instagram account does not apply to their Facebook account. There are no changes anticipated for already verified users. Nothing changes for them so far.